How to list cars on Facebook Marketplace as a dealer

Facebook Marketplace is where a lot of local car shoppers start, and for a dealership it costs nothing to list. What it costs is time: every vehicle is a form, a set of photos and a description, typed by a salesperson from their own Facebook account. Here is what a good vehicle listing needs, and how to keep a whole lot listed without losing the sales floor to typing.

1. Post from the salesperson who will answer

Vehicle listings on Marketplace are posted from a person's Facebook account, and buyers message that person. Post from the salesperson who will actually reply, signed in to their own account in their own browser. Posting a whole lot from one shared account means one inbox that nobody owns.

2. Fill in every vehicle detail

The vehicle form asks for year, make, model, mileage, price, body style, exterior and interior colour, condition, fuel type and transmission. Fill them all in: buyers filter on these fields, and Facebook may not publish a listing with required fields left blank. Use the real mileage and the real price from your website.

3. Photos: real, in order, cover first

• Use your lot photos, not manufacturer stock images. Buyers want to see the actual car.
• The first photo is the cover in search results: a clean front three-quarter view works best.
• Facebook allows up to 20 photos. Include the interior, the dash with the mileage, the wheels and anything a buyer will ask about.
• Marketplace shows photos at 4:3, so crop to that to avoid awkward cut-offs.

4. A description that answers the first questions

Keep it short and factual: the year, make, model and trim, the asking price, mileage, colours, engine, transmission and drivetrain. Add what makes this car worth a visit (one owner, new tires, a recent service). Put the stock number at the bottom so anyone at the store can find the car. Leave out the legal fine print and the website boilerplate; it buries the facts.

5. Keep the listing honest

The fastest way to lose a buyer is a listing for a car you sold last week. Take listings down when cars sell, update the price when it drops, and renew listings that have been up a while so they rise again.

6. Answer fast

Most buyers send Facebook's suggested first message. Reply quickly, confirm the car is there, and offer a time to see it. See how to answer “Is this still available?”

Doing it for the whole lot

Done by hand, each listing is roughly twelve minutes. That is why most dealerships only ever post a few cars. DealersGO fills in the form, photos and description from your website for each salesperson, posts a few minutes apart, takes sold cars down and files buyer messages as leads. See how posting works.

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